Émile Coué 1857 - 1926 was a French psychologist and pharmacist who introduced a method of psychotherapy, healing, and self-improvement, based on autosuggestion or self-hypnosis. He has been called the Father of Applied Conditioning. He is remembered for his formula for curing by optimistic autosuggestion. His teaching achieved a vogue in England and the United States in the 1920s.Some of us are familiar with the quote by Émile Coué, "Every day, in every way, I am getting better and better." Few people are aware that he was also a pharmacist and a pioneer in hypnosis.
